Search Engine Marketing
Search engines are a major source of how people would find your business online. The goal of marketing on search engines is to increase your visibility on the Search Engine Result Pages (SERPs). The intricacies of SEM are hard to understand by many organizations as it involves use of complex technologies and techniques to effectively improve your presence on search engines like Google, Yahoo, Bing etc.
Search engine marketing can be organic, where search engines automatically pick up your page which is optimized for specific keywords (SEO), or paid, where you pay to display advertisements on various search engines (PPC).
Search Engine Optimization (SEO)
SEO is the process of improving your visibility on the unpaid list of search results of major search engines. We perform a comprehensive website analysis to improve your search results for the keywords relevant to your business. The keywords are chosen by doing an exhaustive research on all major search engines.Our link building efforts help to improve your rankings on search engines. Extreme care is taken to ensure that the techniques we use are in compliance with the search engine policies.
PPC Campaign Management
PPC or Pay Per Click advertising is the most common form of advertising used on search engines where you pay when a user clicks on your advertisement. We setup and manage your PPC campaigns to improve conversion by choosing and bidding for the right keywords. Our campaign monitoring and analysis techniques ensure that we produce the best conversion rates for the clicks. We work on all major PPC platforms including Google AdWords, Microsoft adCenter and Facebook Ads. We can also help you design your banner ads and landing pages.
Most efficacious strategies involve a combination of both organic and paid techniques to obtain optimum results. The tools and techniques we use for your search engine marketing efforts enables us to produce a very high ROI on your budget.
If you are ready to take the next step in your search engine marketing efforts, Contact Us today.