Whitepapers

SugarCRM CE for Small & Medium Enterprises

SugarCRM is one of the most widely implemented CRM systems in small and medium enterprises. In this Whitepaper, we introduce the SugarCRM community edition and discuss some basic strategies about how different areas of your organization can benefit from the system. We also briefly discuss some implementation details, integrations, user training and maintenance procedures.

Email Marketing – What you need to know

In this whitepaper, we talk about the important components you should be aware of when doing email marketing. Some of the things covered in this whitepaper include how to build and manage your email lists; how to design and brand your emails; how to make the emails relevant; manage the email reputation; increase deliverability; and how to track your email marketing campaigns.

Optimizing your Landing Pages for Conversion

This whitepaper is for marketers who use or would like to use landing pages for their campaigns. Optimizing a landing page plays a great role in running a successful PPC or email campaign. The paper talks about various strategies you should use while creating a landing page. It also includes four wireframe samples of efficient landing pages for sales and lead generation.

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