CLIENT

A Mortgage Company in Atlanta, Georgia.

PROBLEM

Our task was to boost up the conversion rate by creating a Digital Marketing campaign
Strategy.

OUR APPROACH

  • We did an in-depth analysis of the Business and its competitors.
  • We efficiently did a SWOT analysis.
  • Competitors were running, Nationwide Radio and TV campaigns. Poor on Branding while generating a lot of keywords.
  • We build up a strategy, which involved researching their campaigns and analyzing their message to extract relevant keywords from their TV and radio spots, which were most likely to be Goggled by the users.
  • The above strategy helped us gain advantage of Competitor’s marketing spends and we ran highly optimized PPC campaigns in major territories.
  • Our landing page was specifically designed to match the color scheme and other aesthetics of the competitor’s TV advertisement.
  • The leads started coming in, as people would Google most of the keywords being generated.
  • We got a highly successful campaign.

RESULT

Our conversion rate from the campaign was 250% of our average rate. We were able to successfully reform their weakness into our strength. Hence, we were effectively able to take advantage of the marketing dollars spent by the competitors.

How can we help you?

Get in touch with us.