Measuring ROI for your Social Media

A lot of people ask this question, how do we measure the returns on investment on our Social Media spending? Among all the other activities in digital marketing mix viz.[…..]

Innovation can help your business adapt and evolve in order to survive and grow. In your business, innovation may be driven by the need to solve a problem or capture a[…..]

People prefer to buy From those they like and trust, very simple human nature and very often overlooked!   This is in continuation to our previous blog post regarding “Customer[…..]

As a relatively broad sort of outreach strategy, customer focus is something that is different for every business. Achieving a customer focus is not a one-size-fits-all solution. With the rise[…..]

Consumers are increasingly engaging in a behavior called ROPO: research online, purchase offline. Today’s buyer is more informed than ever! Technological advances have empowered consumers and given them the ability[…..]

So, you’ve heard a lot about SEO. Everyone tells you to get it done to improve your website rankings. With all the buzz you’ve heard about it, you think it’s[…..]

Recently, someone asked us, “How do you approach building a large web application?“. Below is our response which we deem fit to share with our readers. There is no “one[…..]

With the plethora of CRM products in the market today, most businesses find it hard to select the right CRM solution for their business. The overwhelming options available, each of[…..]

To gauge exactly the overall performance of an organization, digital dashboards allow you to capture and report specific data points from each department, thus giving you a “snapshot” of performance.[…..]