In this blog, we give an introduction to marketing attribution, why is it important for today's businesses and how does it benefit them to acquire customers more effectively and optimize their marketing campaigns.
User experience is crucial today for each touchpoint an organization today has with its consumers. For the user, the interface is the product – it’s how they interact with the technology. The UX design must be simple, accessible, and consistent across all devices with a seamless experience. It’s really difficult to simplify things – and those are the kind of problems we love to solve!
Our team of experienced UX/UI designers aims to deliver a valuable and convenient user experience, based on your product assessment and usability evaluations. We believe in continuous innovation to provide an exceptional experience for the users to interact with technology.
We start with the gathering of information about all the user touchpoints which are carefully evaluated with business context to understand the user journey. This user journey becomes the basis of the experience design that is built taking into consideration all human pain points of interacting with technology.
This is the ideation of the user’s interaction with the system. It’s about translating thoughts into e-paper, providing a framework for validation of concepts, and help visualize how the user journey will actually translate into the product.
Our UI designers emphasize the needs and context of the application, to build a visually appealing design that focuses on the simplicity of the overall user’s journey through the system.
Analysis & Testing
UX design cannot be truly evaluated until real users actually start using the system. Our analysis and testing process includes analyzing the data collected using page analytics, heat maps, user feedback, and surveys which are then used to measure the effectiveness of the design and help identify any issues in the user experience.
Based on the various learnings from the evaluation process, our team helps you continuously evolve the user’s experience to make the interaction more “human”. We also support you to experiment with different ideas using methods like A/B testing, canary, and multivariate testing.
Read About How We Managed Some Complex System Integrations
In this Big Data blog, we dissect the different V's of Big Data that define the various characteristics and help leverage the power of data for your business.
How We Integrated MS Forms with SugarCRM for Our Tax Service Client To Automate Customer Data Collection
We developed an automation plugin for Microsoft Forms inside SugarCRM to automate customer surveys and reduce manual workflow process for our tax service client.