The company had a sales force distributed across multiple locations. It was a high-volume sales environment with 100s of clients signing up on a daily basis.
Binding Sales and Marketing Systems Together
Sales and Marketing have a weird relationship. They are meant to be together but want some privacy as well. They are like that married couple who live like flatmates, if even that’s a thing. The point is, some areas require the function of both sales and marketing, some require don’t but ultimately they both want to achieve the same set of results. Customers.
Some market and customer insights reveal themselves only when the two departments start talking to each other, which is critical for more efficiently attracting, managing, and converting leads. The data flow between the two departments helps both the sales team and the marketing team do their jobs better. Automation of the flow of data helps in achieving this in a quick and error-free manner.
The potential of a lead, while it was an MQL, varies and the quality must be communicated to the sales team for effective conversion. If a particular kind of lead is not converting it must be communicated to marketing for effective attribution and channel budgeting. The tandem interplay of sales and marketing with the use of data and automation helps companies better understand their customer and bring down CAC.
The overall blanket of marketing covers a plethora of recurring tasks. Every social media post has the same set of procedures, as does SEO for a blog, sending out cold emails, or generating an ad campaign. Such tasks can be easily automated for the marketing department so that they can focus on the more important task like ideating for socials, writing blogs that are worth reading, writing emails worth opening, and creating ads that generate clicks. Marketing automation is a magic spell that makes wizards out of marketers.
Sales is a follow-up game. Following up is a timely reminder game. Timing is crucial in sales and that’s where automation comes in. Sending the right person, and the right pitch at the right time is what sales are about and sales automation makes sure that happens without any hindrance or delay. But it also doesn’t just do that, there’s an interplay of AI which helps in segmenting potential leads, qualifying them automatically, and crafting emails personalized to them. In the hands of a persuasive salesman, sales automation is a sword that cuts through everything.
Different Ways You Can Increase Sales with Marketing & Sales Automation
Pass Over Sales-Ready Leads Using Lead Scoring
Make Website More Converting with Personliazation
Provide Sales Team With The Info Tor Follow Up
Keep the Conversation Going Using Triggered Emails
Segment Target Demography For Lead Nurturing
Track Leads For Easier Marketing Attribution
Read About How We Managed Some Complex System Integrations
In this blog, we enlist 5 major sectors that are increasingly becoming active in Robotic Process Automation to increase efficiency.
. The management was able able to seamlessly make business decisions with the help of more insightful reporting. A centralized dashboard helped improve business intelligence for the company.