6 Ways You Can Convert Faster With Sales & Marketing Automation
Some market and customer insights reveal themselves only when the two departments start talking to each other, which is critical for more efficiently attracting, managing, and converting leads. The data flow between the two departments helps both the sales team and the marketing team do their jobs better. Automation of the flow of data helps in achieving this in a quick and error-free manner.
Here are 6 actionable sales and marketing automation tactics that will help increase the conversion rate.
Pass Over Sales-Ready Leads Using Lead Scoring
Lead scoring can help you identify the potential and the not-so-potential leads. This can help you segment the leads into buckets or even rank them accordingly.
Make Website More Converting with Personalization
The quickest way to win the hearts of your customers is by showing that you care and focus on them more than they think. Personalization at each touchpoint can go a long way.
Provide Sales Team With The Info Tor Follow Up
Sales is a follow-up game. It is critical for the sales team to be updated with the information regarding when and where to follow up. The majority of cold mail responses are received from follow-ups.
Keep the Conversation Going Using Triggered Emails
Following up is hard, no doubt. That’s why you can create a series of trigger emails that will go out depending on the response or action by the lead.
Segment Target Demography For Lead Nurturing
Not every lead is the same. Segmentation drastically increases the chance of a conversion. Different leads need to be communicated and pitched in different ways.
Track Leads For Easier Marketing Attribution
To understand where you need to put more effort in terms of marketing, you must know which leads are performing better. This will help you double down on that channel.