Binding Marketing And Sales Systems Together
Marketing and sales have a weird relationship. They are meant to be together but want some privacy as well. They are like that married couple who live like flatmates, if even that’s a thing. The point is, some areas require the function of both sales and marketing, some require don’t but ultimately they both want to achieve the same set of results. Customers.
Some market and customer insights reveal themselves only when the two departments start talking to each other, which is critical for more efficiently attracting, managing, and converting leads. The data flow between the two departments helps both the sales team and the marketing team do their jobs better. Automation of the flow of data helps in achieving this in a quick and error-free manner.
The potential of a lead, while it was an MQL, varies and the quality must be communicated to the sales team for effective conversion. If a particular kind of lead is not converting it must be communicated to marketing for effective attribution and channel budgeting. The tandem interplay of sales and marketing with the use of data and automation helps companies better understand their customer and bring down CAC.