A case study on how we solved the attribution modeling issue with tracking marketing performance and marketing agency based out of America
Every software product starts from an idea that helps solve a problem. Our Software Product Engineering service helps you in all stages of this journey from ideation to go-to-market and also through continuous evolution. We follow an agile methodology with rapid development for a faster turnaround of a Minimum Viable Product (MVP) and follow a feedback loop to steadily evolve the product.
A successful product is a mixture of
Innovation + Design + Technology
Our Software Product Engineering Process
Our lean ideation starts by defining the problem, the customer segments, and the unique value propositions of the product. This leads to forming a solution that has unique and unserved advantages. We also help you build a Go-To-Market strategy early in the lifecycle with a roadmap for the product.
We help you to define the appropriate architecture for your software solution which fulfills the continuously evolving business goals. Apart from defining the core technologies and design patterns, a special emphasis is put on the data architecture of the system.
Giving your product a positive experience by having a well-defined user journey that is consistent across platforms is the core of our UX design process. We start by building wireframes and prototypes which turn into a stupendous user experience for the user.
Product development takes the idea and design to build a product that solves the problems for its intended users. We use a customer-focused agile approach with an iterative development process for a faster time to market the product.
QA & Testing
QA and testing are built into our overall product design and development methodology. We follow a Quality By Design approach to ensure the robustness of the product both in satisfying the user requirements and also being reliable in its functioning along with performing at scale.
After going through the cycle from ideation to its creation, the product needs to be moved from its development environment and moved to a customer-facing environment. We help you with your GTM strategies for customer outreach across various channels.
A software product needs to continuously evolve by adding new features, enhancing the user experience, and improving the overall robustness. Customer feedback should be the driver of product advancement. We are there as your partner throughout the process.
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Digital Readiness Assessment evaluates whether the employees and customers possess the ability and the will to adapt and manage the digital transformation process.