A data lake can upgrade and modernized your Business Intelligence tools by providing greater efficiency for processing data. Data lakes provide an agile and inexpensive environment to store and process data at will. It will prove beneficial for business analysts who seek a more targeted and predictive analysis of organizational data.
Leverage Data Lake & Modernize your Business Intelligence
The objective of CRM integration is to understand the customer demographic and deliver the right products and services to them. A CRM holds customer data from the front office, while an ERP and other applications handle back-office data. It is crucial to integrate such back-office applications with CRM to have an accurate view of customer information once a service has been provided.