Measure Sales and Marketing Performance : The Only Trackers You Need

You need to measure sales and marketing performance to evaluate the effectiveness of your business strategies and identify areas for improvement. However, there are a lot of metrics and methods of performance measurement that can distract you from the absolute truth of the business. There are markers and indicators that when used properly can solve for 80% of your business intelligence requirements.

There’s no need to look beyond the below list. Here are the only key metrics and methods to measure sales and marketing performance that you will ever need:



A. Key Performance Indicators


Sales Revenue

Measure the total revenue generated from sales over a specific period.


Customer Acquisition Cost

Calculate the cost incurred to acquire a new customer (marketing & sales expenses divided by the number of new customers).


Customer Lifetime Value

Determine the total value a customer brings to the business over their entire relationship with the company.


Conversion Rates

Track conversion rates at various stages of the sales funnel, such as lead to opportunity, opportunity to customer, etc.


MQLs and SQLs

Differentiate between leads that are ready for marketing follow-up & those that are deemed qualified for the sales team to engage.


Return on Investment (ROI)

Calculate the return on investment for marketing campaigns and sales efforts.




B. Customer Feedback and Satisfaction


Customer Surveys

Conduct surveys to gather feedback on customer satisfaction, product/service quality, and overall experience.


Net Promoter Score (NPS)

Measure customer loyalty and the likelihood of recommending your business to others.


Customer Retention Rate

Track the percentage of customers who continue to do business with you over time.




C. Marketing Analytics


Website Traffic & Engagement

Analyze website traffic, page views, time on site, bounce rate, etc., to understand the effectiveness of marketing efforts.


Social Media Metrics

Measure social media reach, engagement, and follower growth to gauge the impact of your social media campaigns.


Email Marketing Metrics

Track the percentage of customers who continue to do business with you over time.


SEO Performance

Monitor search engine rankings, organic traffic, and keyword performance.




D. Sales Performance Tracking


Sales Activity Metrics

Measure sales team activities, such as calls made, emails sent, meetings held, etc.


Average Deal Size

Calculate the average value of each closed deal to understand sales performance.


Sales Cycle Length

Measure the average time it takes to close a deal from initial contact to conversion.


Win Rate

Calculate the percentage of deals that are successfully closed compared to the total number of opportunities.




E. Comparative Analysis



Compare your sales and marketing performance against industry benchmarks or your own historical data.


Competitor Analysis

Evaluate how your sales and marketing efforts compare to your competitors’ strategies and performance.




By regularly tracking and analyzing these metrics, businesses can gain insights into their sales and marketing performance, identify strengths and weaknesses, and make data-driven decisions to optimize their strategies for better results.


At Nablasol, we’ve worked with various businesses to help them define these metrics and track them using various Business Intelligence tools.




Business Digital Transformation

Animesh is a technical writer at Nablasol and loves to see businesses and agencies take charge of their social footprint and put a human touch behind the brand. He loves to trek and will never say no to ice cream. Follow him on Twitter @Neonsaber7

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