What is SugarCRM? & how it can power your communication channels.

The value of Customer Relationship Management (CRM) Software is in building meaningful and deeper relationships with the customers. It helps in improving customer loyalty and increasing net retention value. In an over-communicated society like ours, it is essential to become distinct from your competition and create a moat for your business. 

This is why institutions invest their time and energy in CRM to gain a competitive edge in the market. The perfect custom CRM can streamline all your customer-facing operations like generating and managing leads. It also helps in mapping the customer journey and delivering a seamless customer experience. 

What is SugarCRM?

SugarCRM is the perfect CRM for an organization of any size and width because of its highly customizable features. SugarCRM will help your business create customers for life. You can customize SugarCRM features as per your requirements and adapt them for your startup, small or medium business, or enterprise. SugarCRM lets you take control of your business operations and maximize the value that you extract. 

If your business is having difficulty connecting with customers in the age of digital transformation, you need a custom CRM. SugarCRM has both cloud and on-premise versions for deployment and usage. 

The power of SugarCRM lies in integrations and how well it serves the various departments like Sales, Marketing, and Support of a company. It ensures that your business is well connected with the customers on all fronts. A single CRM integrated with all customer-facing departments like marketing, sales, and support provided a holistic approach to customer engagement. This leads to a drastic increase in customer net retention value and thus the business growth. 

Why use SugarCRM?

If your business is searching for an end-to-end solution for building and maintaining all customer communication channels, you need to adapt SugarCRM. 

Internal communications become seamless with the use of SugarCRM. All the customer data is logged and readily available only a click away in the software. You can customize the data sources and use APIs to integrate them with SugarCRM. The CRM works best when you integrate sales, marketing, and support channels and see the entire customer lifecycle in one click. 

SugarCRM empowers your sales team.

It is essential to have all the customer information centralized in one single place to increase accessibility for the sales team. A steady supply of leads is necessary for the growth of the company. SugarCRM simplifies the lead management process by tracking new consumers and helping you convert. You can easily assign employees with accounts and track their progress.  

SugarCRM streamlines your marketing channels.

Qualifying the leads is a crucial task to be carried out by the business. 

You can reach out to more customers in less time with zero manual effort. The central dashboard can provide your marketing team with customer insights close deals faster. The simplified business reporting and communication channels allow a much easier process of carrying out marketing activities and campaigns.

SugarCRM elevates your customer support. 

Customer service or support is extremely crucial in improving the net retention value and keeping the customer engaged. You can determine metrics like Net Promoter Score, Customer Satisfaction, Customer Loyalty, and others. The various metrics will help you understand the behavior and preferences of your customers. Eventually, you can shape the brand value for your business. 


Animesh is a technical writer at Nablasol and loves to see businesses and agencies take charge of their social footprint and put a human touch behind the brand. He loves to trek and will never say no to ice cream. Follow him on Twitter @Neonsaber7

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